What Does an SEO Specialist Do

An SEO specialist identifies techniques, strategies and tactics aimed at increasing the number of website visitors and achieving high-ranking placement in the results page of a search. When you generate more leads to your business, you create new opportunities that will help you drive growth and profit.

By performing page optimization across a website, SEO specialists from reputable firms such as San Jose SEO ensure that search results are relevant and create a positive experience for users. An SEO specialist can also work as an individual. There is no much difference between an SEO specialist and a digital marketing or a traditional marketing professional, their common aim is to achieve more sales for the organizations that they work for. By maximumly using SEO tools like Google Analytics, an SEO specialist can boost the visibility of a website on a search engine, which is quite beneficial for any company.

What are the Job Responsibilities of an SEO Specialist

SEO services vary depending on the type of work that an SEO specialists does. An SEO specialist can work for a digital marketing agency, an organizational digital marketing department or as a freelancer for a client. Job responsibilities of SEO specialists include but are not limited to the following:

• Develop optimization tactics aimed at increasing search engine research rankings of a company
• Write exceptional content for web pages- in target of a particular audience.
• Help developers with technical recommendations
• Monitor websites of clients and make recommendations on performance improvement
• Monitor algorithms of search engines such as Google, in order to keep up to date with the changes
• Develop and integrate strategies for content marketing
• Distribute content through social media and encourage extern sites to link to the company's or client's site
• Ensure that the company's or client's site is accessible and easy to follow by programming HTML, CCS and JavaScript.
• Come up with an effective link building strategy
• Research and execute recommendations for search engine optimization.
• Manage SEO strategy by collaborating with other professionals within the marketing department.

How Does One Become an SEO Specialist

SEO specialists and other search engine professionals start their careers in other fields, after which they work on their technical skills to move into the SEO job. There is no college or university degree that is specifically related to SEO, nor is there a four-year marketing program that offers specific technical skills necessary for one to thrive in the SEO field.

Nevertheless, SEO specialists pursue additional certification to gain specific skills necessary for digital marketing. This increases their chances of getting hired by employers. It is necessary to have additional certification even if you have a relevant degree. It proves that you are on top of the SEO world that is ever changing